The tutorial is open to all. No specific prerequisites are needed to attend and take advantages from the tutorial. The only requisite can be the interest in the aspects of content production, protection and distribution of digital content via different channels such as Internet, Mobile, broadcast, etc., and some curiosity on AXMEDIS technology and framework.
The program of the tutorial includes: market state of the art, business state of the art, new needs of the final users, the value chain, digital rights management (DRM), content elements and distribution, state of the art of systems, B2B and B2C distribution, license models, processing licenses, infrastructure costs for DRM, content packaging (MPEG-21 DI, AXMEDIS), Windows Media, needs and limitation of the present market and technologies, business models, transaction models, the convergence of media, interoperability of content and multichannel, authentication and certification, license definition, MPEG-21 REL and ODRL OMA, content protection technology, supervising for DRM, tracking of the content usage, reporting actions performed, content authoring, content players, content processing infrastructure and examples, GRID for content processing, workflow enforcement in the content production and processing, content management systems, CMSs, accessing to legacy CMSs, content crawling, joining Content Factories with P2P for B2B, multichannel queries for B2B, distribution examples (Internet, P2P, Kiosks, mobile, satellite, PDA, etc.). The AXMEDIS framework, structure, benefits and features, how to access, how it can be legally used.
The tutorial is focused on presenting the state of the art in the area of content production for e-commerce of digital content, and the innovation provided by AXMEDIS consortium with a specific attention to aspects that are useful for Business managers interesting on taking the stated of the art and comparing it with AXMEDIS solutions; Technical Managers interested in having a first overview about AXMEDIS technology and framework, Research Group Coordinator interested in understanding how the AXMEDIS framework can be used to valorize their work and solution and make them simpler, faster and more profitable.
This tutorial on General e-commerce of content and AXMEDIS aspects is a revised and enriched version of the General AXMEDIS Tutorial that has been successfully provided at the AXMEDIS 2005 conference in Florence with an audience of 45 people.
The speaker is the Coordinator of AXMEDIS and of other activities.