Question:

The use of peer to peer technology at a B2B level may attract significant cultural resistance from content owners, who (rightly or wrongly) associate it with a lack of control over who can access their content.

Answer:

From our point of view the P2P is only a modality of distributing content. The control is into the DRM model. The concept that the P2P may lead to the lack of control depends on the false believe that is derived from the usage of the CAS (Conditional Access System). Today the CAS technology is not any more valid and it is becoming rapidly obsolete. In the P2P you cannot control the access so that the CAS has no sense for P2P. In many cases, the industries see the CAS as the only solution to protect their content.

The advantage of using the P2P is to see the content distributed and shared in the network without the involvement of distributor server for the same amount of bytes. This is an advantage for the distributor. If the content is protected there is no risk of losing the control since the users can download the content from P2P but cannot use them without license. So that they will be interested in getting a license from the distributor to open the content and play it.

Thus, it has no sense to protect the access if you would like to have superdistribution, that is to involve the end users in the content distribution and sharing of content for you.

With AXMEDIS you have superdistribution, content protection, P2P control and monitoring and thus you have only the advantages of all solutions.