AXMEDIS at IBC 2007

New Technology Campus
Hall 6, Stand 6.008

AXMEDIS automates your content management: production, protection for multichannel distribution and publication, internet, broadcast, P2P, mobile, etc.

The AXMEDIS consortium consists of over 35 partners (among them: TISCALI, EUTELSAT, Telecom Italia, TEO, ELION, HP, BBC, Giunti ILABS, ACIT, EXITECH, etc.) deriving and exploiting innovative research results with new tools and solutions. The AXMEDIS Framework has been adopted and is under trial by many industrial partners, who have expressed their appreciations and comments, see below in this web page.

The AXMEDIS Framework allows you to reduce costs and increase efficiency. It provides support to automatize all the backoffice aspects (access to any CMSs and databases, processing, adaptation, fingerprinting, licensing, transcoding, MPEG-21, OMA, any metadata, metadata enrichment, reporting, accounting, etc.).

AXMEDIS supports the whole value chain and allows the convergence of the media and interoperability of content to enable multichannel distribution (e.g., mobile, satellite, kiosk, iTV, etc). AXMEDIS provides support for flexible and interoperable DRM, for B2B and B2C areas and for traditional and P2P distirbution platforms. AXMEDIS is offering MPEG-21 authoring tools and player tools PC, PDA, STB, PVR, HDR, Mobiles, MAC, etc. and all you need to automate your content management life cycle.

The AXMEDIS Framework is developed for small and large industries, with a common interest in the exploitation of new technologies and solutions. It can be used to set-up and built a large range of applications and services in the area of content production, protection and distribution. The AXMEDIS Framework is distributed with a dual licensing model: Open source for non commercial purpose and with Affiliation for commercial and supporting users, companies and institutions. See for details the Affiliation page.

Thanks to all new friends that have visited the AXMEDIS stand. The IBC 2007 has been very fritfully for us thanks to all. According to the large demand on detailed technical information on our best product for automating content production, protection and distribution, we have updated and made accessible for you a technical note:

• AXMEDIS Technical Note on AXCP platform: axmedis-tech-note-n3901-axcp-white-paper-v2-3.pdf

• AXMEDIS Framework for all, white paper with an overview of AXMEDIS

• MS Word version of AXMEDIS at IBC 2007 presentation letter (long version)
• General AXMEDIS flyer: part 1 and part 2
• General AXMEDIS flyer clear text and more
• AXMEDIS Content Processing GRID Flyer
• AXMEDIS P2P Controlled Network Flyer
• AXMEDIS Editor, players and model Flyer
• AXMEDIS DRM MPEG-21 Flyer
• Comparison of AXMEDIS vs othe DRM solutions
• AXMEDIS solution againts the state of the art and competitors
• 100 and more reasons to adopt AXMEDIS, Video in BBFlash, Executable with Flash inside.
• Slides of the AXMEDIS overview at the last USER GROUP meeting, July 2007
• Slides of the AXMEDIS INTEGRATED DEMOS shown at the last USER GROUP meeting, July 2007
• Video of the AXMEDIS MPEG-21 STB of TEO, July 2007
• Video of the AXMEDIS MPEG-21 STB/PVR of MBI, July 2007
• AXMEDIS DVD ISO format with: GRID tools, documents, cross media content, examples, tutorials, videos, authoring tool, players, etc., IBC 2007 distribution, July 2007
• AXMEDIS 2007 Call for Industrial papers and presentations
• AXMEDIS 2007 Call for Participation
• AXMEDIS 2007 Conference, workshops and tutorials

Paolo Nesi “It is many years that sector experts talk about convergence of media, channels and devices, CAS and interoperable DRM solutions, support for On Demand or not, integration of traditional and P2P solutions, interoperable devices, and much more. Now AXMEDIS is the solution to enable the market with an effective suite of tool for the integrated management of backoffice and distribution to Make Multichannel Distribution and Convergence Working for You and not You working for it.”

A selection of integrated solutions and experiences meet them at the stand

In the following, a number of AXMEDIS based solutions from relevant international partners with their comments and appreciations:

• TISCALI (telecom operator and content distributor, Italy and UK, etc.): an AXMEDIS based content packaging, DRM, and Distribution via Internet and P2P toward PCs. This link to read more on Distribution on Internet with AXMEDIS:
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database,
• Players: PDA player, PC players, Mobile players
• Features: Direct download from a portal, http links; P2P content sharing of content via AXMEDIA tool; AXMEDIS players for PC and MAC, integration with P2P; collection of DRM accounting; reporting and statistics on content usage.
• ILABS (content producer and distributor via Internet and mobile networks, Italy): an AXMEDIS based automated Content production, DRM and Distribution toward PDAs and mobiles. This link to read more on Distribution on PDAs and mobiles with AXMEDIS:
• David Fuschi (GIUNTI ILabs, Italy) "AXMEDIS is an interesting suite of tools for automating production and back office activities thus reducing costs related to repetitive or mass operations management. It has been used for creating contents based on templates and rules in the tourism and Cultural Heritage environment."
• Elisabetta Parodi (GIUNTI ILabs, Italy) "AXMEDIS has simplified much the burdens related to automating production when repetitive or mass operations management were needed in content production for our demonstrators. It has proved to be rather effective and easy to use"
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database, AXMEDIS workflow
• Players: PDA player, PC players, Mobile players
• Features: Mobile Distributor kiosks; AXMEDIS players for PDA and Mobiles; full DRM, multichannel as mobile and PDA and kiosk; collection of DRM accounting; reporting and statistics on content usage.
• EUTELSAT (carrier and content distributor via satellite, France), MBI STB producer: an AXMEDIS based Content Distribution via satellite data broadcast (DVB-S) towards PC and STBs This link to read more on Distribution via Satellite data broadcast with AXMEDIS:
• Roberta Campo, (Eutelsat, Paris) "The AXMEDIS platform and in particular its Programme and Publication Area provide an interesting tool for content distribution through various channels and devices, including STB, and in our case associated with the efficacy and ubiquity of the satellite"
• Mauro Bueti (MBI, Italy ) "AXMEDIS is an open framework enlightening a new direction in the fields of production, distribution and fruition of digital contents"
• Products used: AXMEDIS programme and publication, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: STB player, PC players
• Video of the AXMEDIS MPEG-21 STB/PVR of MBI, July 2007
• Features: Local Distributors for B2B, updating content archives; updating PC of final users connected via satellite; AXMEDIS STB of final users (MBI STB); Automatic production of Satellite distribution programme; collection of DRM accounting; reporting and statistics on content usage.
• BBC (broadcaster and content producer, UK): an AXMEDIS based Content distribution to licensing domains via DVB-T and P2P, DRM and integration of metadata and additional information. This link to read more on Content distribution for TV recording with AXMEDIS:
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: PC players
• Features: Domain managed by a PC to support the home content management, a sort of media centre; The PC is equipped with a DVB-T card and an ADSL connection to the Internet; The AXMEDIS client creates added value content for the final user by taking both DVB-T recordings and added value content from the P2P network to enhance the recording of TV programme; A License is produced automatically only for the home user domain; The same content can be taken for general usage and limited to the domain from the P2P network; collection of DRM accounting; reporting and statistics on content usage.
• BBC stated in its report, that AXMEDIS "would benefit member states by accelerating the growth of digital media markets. The BBC is working with the consortium partners to understand the project’s viability and its applicability ....."
• AX4HOME web side http://ax4home.axmedis.org
• TELECOM Italia (telecom operator and content distributor, Italy): an AXMEDIS based for content distribution toward mobiles based on OMA and/or MPEG-21/AXMEDIS, autoamted management of multichannel back-office. This link to read more on Content distribution with OMA, AXMEDIS back office
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, OMA integration, AXMEDIS Players, AXMEDIS Editor and database.
• Players: PC players, Mobile players
• Features: AXMEDIS Content processing used for producing OMA packages and licenses; AXMEDIS content can be distributed on other AXMEDIS channels as well; multichannel MPEG-21 and OMA; collection of DRM accounting; reporting and statistics on content usage.
• AX4HOME web side http://ax4home.axmedis.org
• TEO (telecom operator and content distributor, Lithuania): an AXMEDIS based solution for IPTV, VOD, DRM, distribution to STB (kreatel based). This link to read more on Content distribution for Video on STB with AXMEDIS
• Vygandas Juras (TEO, Director Strategic development and research, Lithuania ): "TEO views AXMEDIS as an emerging truly cross-platform system on the European networked and electronic media scene, potentially revolutionising the digital content distribution business, by making it more efficient and transparent".
• Products used: AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: STB Player, PC players
• Video of the AXMEDIS MPEG-21 STB of TEO, July 2007
• Features: Content produced on the AXMEDIS factory with AXCP; Content distributed via Streaming in MEPG-2 TS; Licenses produced on demand; AXMEDIS Player as STBs based on Kreatel with AXMEDIS tools inside; collection of DRM accounting; reporting and statistics on content usage.
• ELION (telecom Operator and content distributor, Estonia): an AXMEDIS based Video on Demand, VOD, DRM, distribution to PC and/or STB. This link to read more on Content distribution for Video on demand, with AXMEDIS 
• Toivo Praakel (Head of Datacom and Internet division, Elion Enterprises Ltd, Estonia). "Axmedis is promising new initiative to build open multimedia marketplace for Content Owners and Service Providers. Thank to new solutions Users with different CPE (Mobile, PDA, PC, STB, etc.) and different operating systems (Windows, Apple MAC, Linux) will have access to large interesting multimedia content in near future!"
• Products used: AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor.
• Players: STB Player, PC players
• Features: Content produced on the AXMEDIS factory with AXCP; Content distributed via Internet: downloading and/or P2P; Licenses produced on demand; AXMEDIS Player for PC
• AFI (association of phonographics Italy, AFI represents some 200 SME enterprises of audiovisual producers): an AXMEDIS based content production and integration The following links to read more on content modeling and production see the following links: Content Examples, production examples
  • Luigi Barion (AFI President) presented AXMEDIS at the AFI convention "AXMEDIS is the perfect tool to promote the market of digital content, to protect the content by using an open and interoperable platform"
  • Franco Bixio (AFI, Italy) stated "AXMEDIS is certainly a very important opportunity for AFI: it will allow the independent audiovisual producers to exploit, distribute and promote their works and this in a protected manner. Under this point of view AXMEDIS helps to improve the trust of the SME of producers towards the on line framework also in a B2B perspective.”
  • Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
  • Players: STB Player, PC players, Mobile players, PDA player
• SIAE (the largest collecting society, Italy): an AXMEDIS based Content Posting Portal, to allow final users/producers/authors to upload content and share it with or without DRM. This link to read more on how to set up a social network for content posting, collection and distribution with AXMEDIS
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS COPOP (content posting portal for final users cotnent management and production) , AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: STB Player, PC players, Mobile players, PDA player
• Features: Content posting portal; Distribution of final user content; final users define their DRM licensing for their own content; collection of DRM accounting; reporting and statistics on content usage.
• XIM (content integrator and producer, UK): an AXMEDIS based content production and integration The following links to read more on content modeling and production see the following links: Content Examples, production examples
  • Laurence Pearce (XIM Ltd, UK) "The powerful scripting offered by the AXMEDIS AXCP tools has enabled us to automate complex new media production thereby reducing both cost and lead time. AXMEDIS has also enabled us to distribute content to new channels (mobile, satellite) and platforms (smartphone, PDA, STB) at low cost and with fully flexible DRM."
  • Products used: AXMEDIS AXCP (Content processing), AXMEDIS Players, AXMEDIS Editor and database.
  • Players: STB Player, PC players, Mobile players, PDA player
• ANSC (archive and collection of cultural heritage content, Italy): an AXMEDIS based solution for autoamted content production, publishing and sharing among archives via P2P. This link to read more on Content Sharing among Archives with AXMEDIS managed by Local Distributors with P2P AXEPTool and from them to
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS Players, AXMEDIS Editor and database.
• Players: PDA Player, PC players, Mobile players
• Roberto Grisley (musicologist and librarian, ANSC, Rome) "AXMEDIS is a unique way to share and enhance digital collections of cultural heritage. An opportunity for libraries and archives."
• Features: Archives connected with P2P AXEPTools for content sharing and distribution, Cultural Heritage Content; Final user connected with AXMEDIA tools; PC connected and located in the archives; PDA connected to the Local Distributor via WiFi; AXMEDIS PDA player with SMIL, HTML and MPEG-4; publication on P2P; collection of DRM accounting; reporting and statistics on content usage.
• VARIAZIONI (Consortium of technology providers and content producers and archives, Spain, Sweden, Austria, Netherlands, etc.): an AXMEDIS based Content Enrichment, DRM, automated production and distribution. This link to read more on VARIAZIONI for the Enrichment of Cultural Content with AXMEDIS
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: PC players
• Features: VARIAZIONI portal with several institutions; AXMEDIS content processing tools for producing enriched content at new iteration with DRM; Licensing new content for content enrichment; AXMEDIS players integrated into HTML pages; AXMEDIS players for PC and MAC; collection of DRM accounting; reporting and statistics on content usage.
• EXITECH (IST high techology provider, Italy): an AXMEDIS based content distribution with DRM, accounting management, reporting tools, administrative information integrator, This link to read more about DRM accounting and reporting for  MPEG-21
  • Maurizio Campanai (EXITECH CEO) "AXMEDIS framework has the capabilities to impressively reduce the costs of back office management of your content factory for production, protection, Digital Rights Management and multichannel distribution"
  • Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
  • Features: MPEG-21/AXMEDIS Databases; collection of DRM accounting; reporting and statistics on content usage.
• Multichannel and multi/interoperable DRM distribution This link to read more on AXMEDIS Multichannel Support and DRM interoperability
• Products used: AXMEDIS AXCP (Content processing), AXMEDIS P2P, AXMEDIS DRM, AXMEDIS Players, AXMEDIS Editor and database.
• Players: PDA Player, PC players, Mobile players, STB players
• Features: AXMEDIS content processing for managing the back office content production in MPEG-21/AXMEDIS format; OMA format and Windows Media; Players based on AXMEDIS PC players; OMA mobile players and PC players; collection of DRM accounting; reporting and statistics on content usage.
• Other comments and statementst
  • Miguel Sales Dias (ISCTE in Lisbon), "..the AXMEDIS framework is interesting because it brings the opportunity to use encapsulated MPEG-21 content in a sophisticated DRM regime or in free content scenarios".

At the IBC 2007 (stand 6.008) you will have the occasion to see and discuss about main AXMEDIS products and about how AXMEDIS can be integrated in your case:

• AXMEDIS Content Processing, AXCP, the complete ready to start solution to automate your content production, protection and distribution, scheduling activities, supporting on demand services, managing backoffice for multichannel, managing multiple DRMs, managing multiple CMSs and databases, etc. It allows you automate all activities that you can do manually on your content and much much more.
• AXMEDIS P2P Controlled Network, the complete ready to start solution for content distribution via P2P, B2B and B2C distribution BitTorrent Technology with Query and Catalogue, Protected content, P2P Client Tools, Automated B2B content distribution via P2P, fast seeding, and efficient control of the P2P network, C2C content distribution and sharing, Content Sharing among, producers, integrators, archives and libraries, etc.
• AXMEDIS DRM, the complete ready to start solution for adopting MPEG-21 DRM and multiple DRM solutions. Servers and licensing tools for DRM, verification, certification, detection of attacks, black list management, collection of actions logs with traces about rights exploitation, tools for administrative managment, etc.
• AXMEDIS Editor and players, a set of tools for MPEG-21 and AXMEDIS content authoring (presentation SMIL, HTML, MPEG-4- and any digital resources), licensing, protection, packaging, workflow, playing, etc. AXMEDIS authoring on Windows. AXMEDIS players for: MS Windows, Apple MAC, Linux, Windows Mobile 5, and java mobiles. Thus for PC, STB/PVR/HDR, Media Centers, PDA, and mobiles. They can be fully customized in terms of GUI and functionalities. examples of customisation are available following this click
• AXMEDIS COPOP, content posting solution, to involve your final user, to collect their content and redistributing it for social networking or integrated it in your content based business solutions.

At the IBC 2007 (stand 6.008) you will have the occasion to see and discuss about:

• AXMEDIS Major MPEG-21 Tools full functional and manuals (authoring tools, playes, GRID tools, processing tools, ..):
  • An overview of AXMEDIS MPEG-21 TOOLS
  • A collection of EXAMPLES of AXMEDIS MPEG-21 OBJECTS that can be authored and playerd by AXMEDIS tools
  • A collection of EXAMPLES of AXMEDIS content processing scripts for the automated content production and backoffice management
  • A collection of Videos of the major AXMEDIS tools at work
  • AXMEDIS Major Tools User Manuals
  • AXMEDIS Content Processing GRID Script language user manual
  • AXMEDIS Plug in Development tool Kit with examples (for creating your content processing and protection tools)
  • AXMEDIS P2P tools user manual
• AXMEDIS PDA player for AXMEDIS MPEG-21 content please unzip, copy the CAB in your PDA and click to install, the other zip into the zip contains a lot of AXMEDIS objects adapted for PDA including resources with presentations layer based on MPEG-4, HTML and SMIL
  • Additional AXMEDIS MPEG-21 objects for PDA: HTML, SMIL and MPEG-4
• AXEPTool a P2P B2B tool for B2B, please install and join the P2P network of AXMEDIS to get cross media content and TOOLS, tutorials, slides, etc. you can start downloading a file from the P2P with simple click on AXMEDIS portal web pages, look for bittorrent supported files
  • AXMEDIS controlled P2P Network Flyer
  • AXMEDIS P2P tools user manual, PDF
• AXMEDIA a P2P tool for Consumers, please install and join the P2P network of AXMEDIS to get cross media content and TOOLS, tutorials, slides, etc. you can start downloading a file from the P2P with simple click on AXMEDIS portal web pages, look for bittorrent supporte files, if you like to see the short manual:
  • AXMEDIS P2P tools user manual, PDF

Contacts at the IBC2007 stand:

Regular Contact:

Paolo Nesi, Ph.D.
Via S. Marta 3, 50139 Firenze, Italy
Email: nesi@dsi.unifi.it, paolo.nesi@unifi.it, p.nesi@computer.org
http://www.dsi.unifi.it/~nesi/